Smart Group Selfies

With iPhone 17, everyone fits in. 
A joyous, global celebration of hanging out with your squad, in all its forms.
Launched during the 2026 Winter Olympics.

:60 Broadcast

:30 Reel

Global OOH

NY_Cowboys
NYC_Nonnas
NYC_Katz
NYC_Rockabillies
Thailand_Longboat_Y3K
Mexico_Cosplayers
Thailand_Y3K
Thailand_Longboat_Y3K
Brazil_Cosplayers
NY_Multi
NY_TimesSq_Multi
SF_Y3K
NYC_Jockeys
London_CowboysDivers
Mexico_Cosplayers
Indonesia_LongBoat
LA_ComptonCowboys
LA_Divers
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